![]() ![]() ![]() Sign up incentives range from $250 off furniture vouchers to 5% off your first order. Glenn Edley – Director & Email Strategist Spike They are likely to buy when they see, in person how you can help them and solve their problems.ĭiscounts are a great driver for increasing email newsletter sign ups ![]() It does take more time and effort to pull these off but the people that show up to the live streams are really interested and invested in the incentive. I think the little bit of live interaction really boosts the urgency and engagement of the incentive. I like email courses or challenges with live videos. ![]() Nick Beuzekamp – CEO and Founder Online Marketing BonaireĪmy Hall – Email Marketing Strategist and Certified Mailchimp Partner and Consultant Amy Hall I wouldn’t use email to sell your high ticket items, but use it as a hook to get people into your list, then nurture them over time to build brand trust. Offering freebies as an incentive to sign up to a mailing list is a common thing, but what do the expert panel think about giving away goodies?ĭoug Dennison – CEO & Co-founder of MailNinjaįree and discounted stuff works really well. I’ve spoken to 8 other industry experts to get their opinion on what makes a good incentive when it comes to encouraging email newsletter sign up. Also, signup incentives aren’t just about getting a subscriber, they are just as much about knowing what that person is interested in – so you can be more specific in future emails. For any incentive to work, it needs to be relevant to your audience and a “first step” on their journey to be a customer. A common marketing tool to encourage sign up is to use an incentive.įor me though it’s not so much about the incentive…. “How do I build an email list?” is a regular question within the Chimp Answers FB Group and with my clients. It doesn’t have to be massive, but you do need one (in my opinion)…email marketing is still one of the best ways to communicate with your audience directly about the things they love and want to hear about (including any products/services you have that will help them). An email list is a must for any successful marketing strategy. ![]()
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